At the heart of many issues that divide our society is a breakdown of community, relationship, and trust—or even conversation. Typically, polarization is driven by a lack of listening and empathy, the satisfying demonization of the “other side,” and the self-justifying tribalism of the “right side.” Frequently overlooked is the exploitation and suffering of the people who experience the issue du jour most directly.
We need ventures—from media to nonprofit services to faith-based outreach endeavors—building new approaches that center the conversation on love and mercy as much as on righteousness and justice, through new communities, frameworks, narratives, services, and resources.
In today’s commercially-driven world people are more likely to be seen and referred to as 'consumers' than anything else. Instead of being met with resistance, this shift has often meant that individuals have formed their identity through a composite of brands, and product purchasing can be guided more by the desire to make a statement about one’s identity and values than strict utility. As a result, the lines between social movement, capitalism, and community are increasingly blurry (see: Nike, Whole Foods, and Patagonia).
Given this reality (which is with us for both better and worse), we’d like to support entrepreneurs with a vision for building brands with a counter-culturally virtuous and optimistic view of the world, spreading hope and beauty, eliminating stigma, and most fundamentally, redirecting our identity away from materialistic consumption and toward lasting contentment.