JLIN LLC is a mission-driven firm established by professional basketball player Jeremy Lin to impact culture. Our mission is to mobilize our resources – influence, expertise, relationships, capital – to create opportunities, remove barriers to equity, and instill hope for marginalized youth and communities. We strive to create positive change through brand partnerships (across media, fashion, sports, consumer products and technology), content creation, philanthropy, and investing. Our primary geographic focus is the U.S. and Asia, where we are blessed to have an active reach of upwards of 10 million people. We value authenticity, deep engagements, and excellence to help the communities we serve to feel safe, dignified and inspired.