Higher is modernizing local retail via member-driven community hubs. Today’s consumer overwhelmingly prefers to shop local yet also desires digital conveniences. A modern, omnichannel approach to local retail unites communities to fend off Amazon together. Higher partners with local operators to launch community hubs in their neighborhood. Their hubs look and feel like elevated bookstore cafés, but feature community events, a “search for anything” consumer app, free home delivery, a coffee bar, and light food/beverage. Higher's pilot location has 1,400 recurring members @ $79/year and did $1.5M in sales last year. A second location opens in June 2022, a third in November 2022, and they expect to launch in a dozen cities in 2023.