Nancy Go

Chief Marketing Officer

Devoted Health

Nancy Go is a marketing executive with a specialty in launching new brands. She currently serves as the CMO of Devoted Health, a high growth medicare startup improving the health and wellness of American seniors. Previously, Nancy was head of brand marketing at Wayfair, from the launch of Wayfair in 2011, thru the 2014 IPO and towards $5B+ by 2017. Nancy started her career at the Parthenon Group/E&Y and P&G. She has previously served on the board of advisors for Chewy (NYSE: CHWY), Dia & Co (plus size fashion), and Tally (fintech), and currently serves on the board of directors for Droplette (skincare tech), Big Sisters Association of Greater Boston, and Duke University Innovation & Entrepreneurship. Nancy holds an undergraduate degree from Duke and an MBA from Stanford. She currently lives outside of Boston with her husband @RobGo, two daughters, two cats, and seven chickens.


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i enjoy connecting with praxis fellows...
on whatever is helpful to them! I am most knowledgeable with advising early stage consumer businesses that are post market traction. Topics such as brand positioning, go-to-market operations, strategic sequencing, and all areas of brand and performance growth.