Elizabeth Paul is the Chief Strategy Officer at The Martin Agency. In 2020, she rejoined the creative juggernaut after four years at IPG sister agency, MullenLowe U.S. where she became one of the youngest CSOs in the industry. Elizabeth is best known for the way she turns strategy into the cultural engine of an agency. Her approach to running an integrated strategy group like an R&D lab has netted a social content studio that generated tens of millions of dollars in earned media for Burger King, a data arts lab that fueled a 92% new business win rate, and cultural insights that landed E*TRADE among the top Super Bowl spots in industry rankings. Elizabeth is a three-time winner of the Jay Chiat Award, the industry’s highest award for strategic excellence — and is a contributing writer for Fast Company, AdAge and AdWeek.