Tracy is Co-Founder and Executive Director for START, an international nonprofit that equips families to maximize the benefits of technology, while minimizing the side effects — so kids can grow up happy and healthy in an increasingly digital world. Tracy is responsible for the strategic direction and vision of the organization and frequently contributes to news publications such as the Wall Street Journal on the topic of digital health. She and Krista Boan have co-authored two books to educate and guide parents/mentors in digital wellness. Prior to START, Tracy invested 15 years developing growth strategies for some of the world’s leading organizations as a management consultant with Mercer Management Consulting, then as an Associate Director at FSG, which specializes in creating large-scale, lasting social change. On a project for one of the world’s largest toy companies, she was captivated by the power of play in children’s emotional, social, and cognitive development, fueling her passion for rethinking cultural norms around technology. She lives with her husband and two children in the Kansas City area.