Jedd Schroy is the father of four girls and married to Janelle, his best friend and Co-Founder. Jedd is a natural leader and successful entrepreneur with a background in finance, management and marketing. He is a lover of technology and oversees the business strategy, partnerships and technology development for Adventure Clubs. Previously, Jedd co-founded Paradigm Shift and was the Executive Director, where he built teams, developed people and spent a decade growing African entrepreneurs to rise above poverty. Jedd is fueled by both coffee and big ideas and, after living in Cape Town, he is now convinced that life’s too short to drink bad wine.