Dee passionately believes that the commercialization of smallholder production has the potential to transform Africa's agricultural landscape. Dee is committed to rebuilding trust among small scale farmers, and making meaningful investments in the food system to promote income growth, job creation, and affordable access to food for low-income communities across Africa. Dee's approach to success in the agricultural sector is characterised by active collaboration, tailored solutions, and understanding risk. Through respectful farmer engagement platforms, Dee aims to create joint solutions with farming communities to bring about sustainable and, regenerative change in the food industry.