Ashleigh Cromer is the Executive Director of Be Strong, who left her position as the VP of Corporate Social Responsibility at a marketing agency to save and change children’s lives. In that role, she developed a deep understanding of the need for both corporate and nonprofit partners to bring about transformational and sustainable change. She has leveraged her business expertise to advance the interest of Be Strong for the purpose of having impact in the lives of students across North America. In her years at Be Strong, Ashleigh has educated over 4 million students, guardians, faculty, and school support personnel; connected students facing challenges with a trusted adult; developed a brand that is trusted by students, teachers, administrators, guardians, and brands; while advancing a comprehensive program with demonstrated impact. As one who has personally experienced the effects of childhood trauma, the work of Be Strong is personal for Ashleigh. Her heart is to serve those who, like her when she was a child, are looking for help, hope and purpose, while being in the throes of adversity.